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Privacy Policy

Privacy policy for the protection of data of the end user

Data confidentiality is of particular importance to us. We strive to make our web site user-friendly and contain as much information as possible that may be of interest to you. We also take care of its safe use so you can rest assured that your personal data and rights are protected.


While performing its activity, "I TOYS" Ltd., UIC 203337131, with registered office and business address: Republic of Bulgaria, Sofia City Province, Sofia 1463, Triaditsa District, 29 Patriarch Evtimiy Blvd. (referred to as "Company"), processes information, including any that constitutes personal data.

This website is owned by I TOYS Ltd., UIC 203337131 and is managed by the Company in accordance with the provisions of the Personal Data Protection Act and related legislation, including but not limited to Regulation (EU) 2016/679 ("GDPR").

This Policy is intended to inform you of how we handle your personal data as an administrator and of your rights. I TOYS Ltd. strives to provide you with accessible and useful information on its website.

The protection of personal data is of utmost importance to us. I TOYS LTD. does not sell your data to other companies or individuals. If we provide your information to third parties, it is our contractors who process the information on our behalf, following our instructions and applying our standard for protecting your personal data. We strive to be as clear, specific and transparent as possible in the information regarding the processing of your personal information that we provide to you.


Personal information is any information related to an identified or identifiable natural person (such as email address, names, age, date of birth, telephone, etc.).


I TOYS Ltd. collects, uses, stores and processes your personal data that is necessary for the Company to perform the provision of services and gLtd.s of I TOYS Ltd. The provision of this information is entirely voluntary. Your data is used to manage your account on our website and manage your purchases. They can also be used for statistical purposes related to improving the quality of our services, as well as the marketing activities of I TOYS LTD.

Below are some examples of the types of personal information that I TOYS Ltd. can collect, as well as ways we can use it. You will find detailed information about the different types of data that are collected when you use the relevant service of I TOYS Ltd.. and provide information to the Company.

  • Each time a user opens our webpage and its various menus, we receive information in the form of an information protocol with the following content:

  • the web page that referred you to us;

  • IP address;

  • date and duration of access;

  • the user's inquiry;

  • the amount of data transferred;

  • information about the browser and operating system you are using;

  • geo location.


  • To create a profile in an online store, manage access and identify your account: two names, an e-mail address, child's date of birth for which one is the order

  • For orders and/or contracts for delivery of gLtd.s: two names, e-mail address, telephone number, country, gender, delivery address of the ordered gLtd.s and child's date of birth for which one is the order

  • Upon request in the contact form - name, e-mail address, telephone number;

  • To issue an invoice and process it - your names, invoice address, delivery address, email address, payment method used, payment amount and product (s), date of purchase. It is also possible to require personal data that are mandatory according to the regulations;


The main activities, goals and reasons, which are related to the processing of personal data for I TOYS Ltd. are:

  • Management of our e-shop;

  • Data for the purposes of fulfilling an order made from the online store of I TOYS Ltd. on the grounds of the conclusion of a contract;

  • Accounting and invoicing for purchases and e-commerce based on our legal obligation to do so;

  • Activities to manage your profile on our website;

  • Data related to managing your access (identification) based on your consent.

The personal information we collect allows us to keep you updated on our latest products and upcoming events. It also helps us improve our services, content and advertising.

We use personal information because it helps us to develop, deliver and improve our products, services, content and advertising.

If you participate in an event, contest, or promotion, we may use the information you provide to administer these programs.

In addition, your data is processed by I TOYS Ltd.. for the purposes of:

  • Establishing anomalies, complaints related to the products of I TOYS LTD., on the grounds of legitimate interest;

  • Inquiries made to us regarding products based on your consent;



In order to make your visits to the site of “I TOYS” Ltd.. as functional as possible, we use the so-called „Cookies“.

Cookies are small text files that are stored on your hard drive.

Cookies are small files of information stored on your web browser (data on language, connection time, web pages visited) or hard disk when you visit the site. The following is intended to provide you with the necessary and comprehensive information about the cookies that I TOYS Ltd. uses on its website. Please note that if you share the use of your device with others, the personalized nature of cookies may also change.


The website uses cookies to facilitate your navigation. The following cookies are used:

  • Cookies necessary for your search to function, enabling you to use the basic functionality such as "shopping cart" management and maintain your possible identification throughout the search;

  • Custom cookies that allow you to visit the web pages in a personalized way based on your previous visits, purchases, and more. They let you find the deals that best suit you faster;

  • Advertising cookies that allow you to receive offers from I TOYS Ltd. on the websites of external partners

You can set your browser to not save cookies or delete previously stored cookies. If you would like to take advantage of these features, please contact the manufacturer of your web browser.

I TOYS LTD. is not responsible if the Internet browser you use does not support the use control, cancellation or deletion of stored cookies. If you disable cookies or delete already saved cookies, depending on the type of cookies, the functioning of the site may be impaired.


Your access to social networks such as Facebook (META), Instagram (META), Google +, YouTube, Twitter, Pinterest and more provides separate registration and acceptance of the Terms of Service for these sites. I TOYS Ltd. is not responsible for the protection of your personal data when accepting these General Terms and Conditions and in this connection it is necessary to familiarize yourself with the General Terms and Conditions of these sites.

1. META and Facebook

This online shop uses the Social Plugins (“Plugins”) on the META social networks, maintained by Meta Platforms, Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. (formerly named “Facebook”).

Plugins are recognized by the Facebook logo (white "f" on a blue background or "thumbs up") or distinguished for the "Facebook Social Plugin".

When you log in to a webpage, your browser will immediately make a direct connection to Facebook's servers. The content of this Plugin will be transmitted directly from Facebook to your browser, which will link it to the Website. I TOYS Ltd. does not influence the amount of data that Facebook collects with the help of these Plugins. Therefore, through the following link, we only inform you of what we know

By connecting to these Plugins, Facebook receives information that our respective website or platform has been visited. If you are logged in to Facebook, Facebook may add this visit to your account. If you interact with these Plugins, e.g. press the Like button or post a comment, the relevant information will be immediately transferred from your browser to Facebook and stored there. If you are not logged in to Facebook, Facebook still has the ability to take your IP address and save it.

These Facebook Plugins can be attached by site operators to their own websites or platforms. With one click on these Plugins, Facebook registered users can automatically leave a message on their Facebook profile that they like the information from the links of the site operator. The Facebook-connected Plugin "communicates" instantaneously with Facebook, and when sent to the website, sends the data to Facebook - even if the user has not clicked on Plugins.

Through the so-called iFrame connection, the browser loads, in addition to the page being launched, an additional smaller "page to page" that contains the corresponding Plugin. In the case of a Plugin belonging to Facebook, this iFrame link or source text comes entirely from Facebook and cannot be controlled or processed by I TOYS Ltd.

If the browser later reconnects to the social network server, the cookie is transferred and may help to create an account. For users who sign up later, a link to the cookie information is also possible.

If the user is logged in to the current Facebook session, information about the page and the cookie is transmitted, and this session identification information may be assigned to the corresponding account.

We are not aware of the scope of the data and the purposes for which it is collected and how it is used by Facebook. For information about your rights and setup options to protect your personal information, please contact Facebook Inc. or follow the instructions on Facebook's privacy policy here.

With Add-ons you can block Facebook-Social-Plugins for your browser using, for example, "Facebook Blocker".

2. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses so-called cookies, which are text files stored on your computer to allow users to analyze the use of the site. Information about the use of this site obtained through cookies is generally transmitted and stored by Google on servers in the United States. This site has IP depersonalization enabled, which is why Google will partially delete the IP address of a consumer in the Member States of the European Union, as well as in other countries under the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent and partially deleted on servers in the US. Upon the assignment of the operator of this website, Google will use this information to evaluate the use of the site, to report on web activity and to provide the site operator with other services related to the use of the site and the use of the internet to the site. Google will not associate the IP address sent from your browser through Google Analytics with other data stored by Google.

You can prevent cookies from being recorded through the appropriate settings on your browser. Please note that if you do this you may not be able to use all the features of this site.

In addition, you can prevent the collection of cookie data related to your use of the site (including your IP address) by Google, as well as the processing of this data by Google by downloading and installing the browser plugin located at the following URL: Please note that the use of the browser plugin is restricted to the appropriate browser and the appropriate computer and cannot be deleted after installation in order to maintain Google Analytics deactivation. You can find Google's privacy policy at

You can also exclude Google Analytics data collection by clicking the following link. An Opt-Out-Cookie will be created on your computer, which prevents your data from being collected in the future when you visit this site.

3. Google AdWords

This website uses Google AdWords, a remarketing and behavioral targeting service provided by Google. With this service, advertising at connects to the Adwords ad network through cookies (see cookie information here). I TOYS Ltd. does not identify or collect consumer data through Google AdWords. You can opt out of advertising with Google AdWords here.


In all cases, I TOYS Ltd. may disclose certain personal information to strategic subcontracting partners who work with us to provide products and services related to the Company's business or to assist I TOYS Ltd. in marketing to customers. Personal information will only be shared by us for the purpose of promoting our products, services and advertising; it will not be shared with third parties for their marketing purposes.

In cases where I TOYS Ltd. shares information about you with third parties - suppliers of I TOYS Ltd., the Company has mechanisms in place to ensure that they provide a level of data protection in accordance with the agreed standard for this. Your information is considered confidential and our partners.

It may be necessary - by law, in litigation, in litigation and/or at the request of public and governmental authorities in or outside your country of residence - I TOYS LTD. to disclose your personal information. We may also disclose information to you if we determine that such disclosure is necessary or appropriate for national security, law enforcement or other issues of public concern.

We may also disclose information to you if we determine that such disclosure is reasonably necessary to enforce our terms and conditions or to protect our activities or users. In addition, in the event of a reorganization, merger or sale, we may transfer any and all personal information collected to the third party concerned.


I TOYS Ltd. does not transfer your data to third parties outside the EU by law.


I TOYS LTD. takes precautionary measures - including administrative, technical and physical measures - to protect your personal information from loss, theft and misuse, as well as from unauthorized access, disclosure, modification or destruction.

When you post in forums, chat rooms or social networking services, the personal information you share is visible to other users and can be read, collected or used by them. You are responsible for the personal information you choose to provide in these cases.

All employees of I TOYS LTD. are obliged to protect the confidentiality of your information, as well as to comply with the applicable organizational and technical measures for its protection. The access of company employees to your data is limited to the extent necessary for the performance of their duties.

In cases where I TOYS Ltd. shares information about you with third parties - suppliers of I TOYS Ltd., the Company has mechanisms in place to ensure that they provide a level of data protection in accordance with the agreed standard.


We will retain your personal information for a period necessary to fulfill the purposes set out in this "Privacy Policy" unless we are required by law to retain it for a longer period. According to the type of data and the purpose for which it was collected, a storage period is set, with which the information will be permanently deleted.


If you have provided your personal information to I TOYS LTD., you have the following options at all times:

  • to check the accuracy, completeness and actuality of your contact information by logging into your profile on the website of I TOYS Ltd..

  • the right of access to your personal data processed by I TOYS Ltd.;

  • the right to request that your personal data be corrected, deleted or blocked;

  • the right of portability of data in a structured, widely used and machine-readable format;

  • the right to object at any time to the processing of your personal data when there are legitimate reasons for doing so;

  • the right to refuse to process your personal data for the purpose of receiving an e-newsletter and other marketing communications, etc .;

  • the right to file a complaint with the Commission for Personal Data Protection if you believe that your data protection rights have been violated.

If you would like to exercise your rights or opt out of receiving the newsletter and other marketing communications, you may contact us by completing the Natural Person Request Form here and after filling out an email:

We may refuse to process requests that are unreasonable, require disproportionate technical efforts, compromise the privacy of other users, requests that are extremely impractical or that are not legally required to be accessed.

The exercise of your rights, when they are not recurring and unfounded, is not subject to a fee.


We do not collect personal information from children under the age of 16. If we learn that we have collected personal information from a child under the age of 16, we will take steps to delete the information as soon as possible. If parents and/or legal representatives of children find that children under their guardianship have provided their information to I TOYS Ltd.., please contact us and we will delete the information as soon as possible.


We may periodically update our “Privacy Policy”. In the event of a change in this policy, a notice above this text will be posted on our website as well as an updated “Privacy Policy”.


If you would like to ask us any questions related to this policy or the protection of personal data of I TOYS Ltd., please contact us at:

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