Drawing on its expertise developed with the biggest names in luxury fashion, CWF launched Billieblush in 2013: its first brand exclusively designed for mischievous, sassy, playful, adventurous and cheeky little girls, but never too precious. Its aim is to invent the perfect balance between style, quality and accessibility. Each season, Billieblush creates a themed collection that offers everyday pieces as well as perfect little looks for special or formal occasions. The brand’s hallmark signatures include reworked princess styling, touches of kawaii, refined and quirky details (neon, sequins, ruffles, tulle, etc.) with coordinated outfits and accessories.